SiteMinder Reveals the Five Stages of the Hotel Booking Reset, Hapimag Resorts Restore Guest Confidence with Contactless Self-Service Tech. Once you can read a STR report, you can apply your knowledge about your hotel markets compset and market trends to your own hotel’s strategy, which will help you meet your revenue and occupancy goals. Funded by the American Hotel & Lodging Educational Foundation (AHLEF) and conducted by Smith Travel Research (STR), this study found that 61% of U.S. hotels (33,651 hotels) are considered small businesses. A map of the markets may be found below. We have received your request to claim “How to Read a STR Report (Hotelier Step-by-Step)” and will reach out within 72-hours once you have been verified as the author and the article has been update with author citations and information. COVID-19 Data Reporting FAQs and Pipeline Project Status, Upcoming Webinars | Webinar Recordings | Webinar Summaries | Press Releases and Blogs | Hotel News Now Coverage | Additional Resources. STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Between all the hotel industry acronyms and numbers, it’s easy to feel a little lost. STR currently tracks occupancy and average daily rate data from hotels representing over 5.7 million hotel rooms worldwide. According to a joint analysis of 27 global markets by STR and AirDNA, the hotel industry has made “promising” weekly occupancy gains since the low point of the COVID-19 pandemic, while short-term rentals are nearing last year’s levels in revenue per available room. A revenue manager should have more tools in his or her toolbox to interpret data, such as business intelligence system and rate shoppers, to further explain the information that a STR report provides. An index is calculated by dividing your hotel’s data (occupancy, for example) by the competitive set’s data (the average of all the competitive set’s occupancy numbers), then multiplying by 100. The vast majority of these hotels are in the economy class. Let’s start on the “Glance” sheet, which follows the Table of Contents. Team Up to Transform Casino Hotel Mobile Apps, SHR Welcomes New Business Development Director to Join Europe Team, hotelkit Achieves Level III Global Support Certification, SiteMinder Launches ‘Insights’ To Lead Hotels Into Intelligence, The New Era Of Distribution, SuitePad Announces its Latest Round of Funding Led by Riverside Acceleration Capital, How To Maximize Business and Revenue From Hotel Events With HKeeper, IDeaS Extends Platform to Encompass Total Revenue Forecasting Technology, Transforming How Hotels Plan and Budget, Net Affinity Achieves Level III Global Support Certification, SuitePad Strengthens its Sales Department With a New Vice President Business Development, Oaky Raises $9.5 Million in Series A Funding, INTELITY Named Official Mobile and In-Room Technology Provider by Forbes Travel Guide, IDeaS Delivers Leading Guidance and Support to Hoteliers Facing COVID-19 Demand Disruption, HKeeper Product Tour: Task Management. 3504 and mention that you are a member of the Alberta Hotel & Lodging Association. STR: Preliminary November data for Sydney hotels . Powered by data obtained directly from the source, dSTAR provides users with an in-depth understanding of market position based on long-term trends while identifying areas for improved performance and optimized revenue management and sales strategies. We continue to update this page daily with a weekly newsletter send. When you use a BI tool like HotelIQ alongside your STR report, your STR numbers will make more sense within the context of your hotel’s full performance data. Rate ranges defining each Chain Scale are determined by STR. A rate shopper can also provide valuable information about your compset hotels - in real-time. Duetto Launches Enterprise Rate Guidelines Feature For Hotels, ASSA ABLOY Global Solutions Enhances Commitment to Sustainability and Transparency by Publishing Third-Party Certified Environmental Product Declarations (EPD), Optii Prepares Housekeeping Operations For A Post-COVID World, Optii Solutions joins AHLA’s ‘Hospitality for Hope’ Initiative, Web Traffic Shows Early Signs of Positive Trend Across All Regions, SiteMinder Releases World Hotel Index For Hoteliers To Foresee The Return Of Guests, IDeaS Increases Investment in Education and Releases Revenue Management Online Learning to the Public, SHR Steps Up with Free Revenue Tools During COVID-19 Recovery. Why Does the General Manager, Management Company & Hotel Owner Need HKeeper? Think about why that could be, perhaps a special event happened last year that didn’t return this year, or maybe several new hotels opened in the area which would lead to lower occupancy overall. We continue to update this page daily with a weekly newsletter send. The report is usually released every Tuesday and is delivered in a digital format, though you can also receive reports on a monthly or yearly basis. Included in STR’s short-term rental sample are both multifamily and single-family short-term rentals. But with so many numbers to look at, where do you start? Travel Tripper launches Real-Time Ads for hotels, an industry-first marketing solution, 1 Hotel Brooklyn Bridge Raises the Bar on Workforce Communications with Beekeeper, How Mobile Technology Elevates Hotel Communication and Operations. Compare to last year and try to make inferences. What trends do you see? This video shows you how to get more out of your STR report by looking at things such as Market Segment Contribution and Length-of-Stay. In short the STR report provides a competitive set benchmarking tool to a hotel operator by comparing it against those other hotels that it sees as being competitive to itself. However, some clients choose to exclude the subject hotel from the comp set. The company is also the publisher of HotelNewsNow, a website with news on the hotel industry, headquartered in Rocky River, Ohio. What is HKeeper? Every Tuesday STR customers receive a "STR Report" showing their hotel's performance against a local compset so they can see how they're doing on a relative basis. HITEC19 became the first big step for HKeeper into the World of Hotel Tech! There’s a row for your, your compset, and your index. In order to receive your STR report, hoteliers must submit performance data (like daily occupancy and ADR) to Smith Travel Research, who then compiles all of the data they receive into the nicely presented STR reports. Compared with 2017, occupancy increased 0.5% to 66.2%; average daily rate (ADR) rose 2.4% to $129.83 and revenue per available room (RevPAR) was up 2.9% to $85.96. The Complete Guest Experience: How Does Your Hotel Stack Up? US hotel profitability improved in October . Receive a 15% discount on STR’s School Break Report as well as Pipeline and Forecast reports. The U.S. hotel industry registered record-breaking performance during 2018, according to data from STR. How Can Hotels Improve Revenue During the Autumn and Winter Months? OTA Insight to release new End-to-End Parity Solution at HITEC Minneapolis, Tech Partners Show Off Innovation in the Hapi Marketplace Booth at HITEC 2019, Trend Digest: Why back-of-house tech shouldn’t be back-of-mind, Boost Your Hotel Revenue with Top Ranked Hotel Technology Apps - 1-Click-Connect and No Activation Costs with protel, Universal platform for operational management of the workflow of the hotel in real-time, created by hoteliers for hoteliers, Leading Hotel Guest Messaging Platform, Whistle, Releases WhatsApp Integration, Artificial Intelligence, and Upselling Ahead of HFTP HITEC Minneapolis 2019, Zingle Unveils Next Evolution of AI-Powered Guest Messaging Platform for Hotels, Zingle raises $11 million to unify hotel messaging services, Dream Hollywood Reimagines Guest Marketing with INTELITY, INTELITY to Debut Enhanced Staff Features and Functionalities at HITEC Minneapolis, Whistle Ranked #1 Guest Messaging Platform For Second Consecutive Year In HotelTechAwards, Quore collaborates with Whistle for integration, SkyTouch Technology and Whistle Messaging, strengthen strategic relationship to further innovation in cloud based digital assistance for customers, WebRezPro Cloud PMS Partners with Whistle Guest Messaging Platform, Whistle provides next-level guest satisfaction for hotel guests, Whistle adds Chargerback lost-and-found function, Heritage Hotels selects communication provider Whistle, How to combat the soaring rate and cost of Cancellations, Google Hotels joins the battle for bookings, The role of storytelling in the bid for direct and repeat bookings, Discover the financial benefits of a great reputation, Revinate and GCommerce Announce Partnership to Help Hoteliers, Turning a serviced apartment stay into an experience, IDeaS Wins Coveted Global People’s Choice Award in the 2019 HotelTechAwards, The importance of a meritocracy like TripAdvisor in hospitality, The 3 big mistakes that revenue managers make, 5 Reasons To Integrate Video Into Your Marketing Strategy Now, 3 New Technical Strategies To Personalize Your Targeting, Mobile Communication Tools Connect Teams at InterContinental Miami. We’ll talk more about choosing a compset below. It's the Operational Cost Management Tool. The coronavirus outbreak continues to spell negative results for the U.S. hotel industry. Berjaya Hotels & Resorts engages SiteMinder to get rate disparity under control, White Pearl Resorts Launches the INTELITY Platform, 15 Tech Companies Partner to Solve the Hotel Industry’s Billion Dollar Problem, Hapi Achieves PCI-DSS Service Provider Certification, Trend Digest: Smaller rooms for smaller prices, INTELITY and Silverware Partner to Fully Automate Food & Beverage in Hospitality, INTELITY and BluIP Partner to Implement Phone Calls Through In-Room Tablets, Impulsify Partners with Shiji Group to Expand Retail POS Deployments, Zingle Announces Four New Integrations to Help Hotels Further Personalize the Guest Experience, HotelIQ Announces Integration with STR Forward STAR, apaleo partners with SiteMinder to create an open world for hotels, Meituan partners with SiteMinder to explore the overseas hotel market, Registration is Now Open for the 2020 HotelTechAwards, Crave Interactive Empowers Hoteliers and Guests with 24/7 Video Service Platform. Version 30 Download 170.00 KB File Size 1 File Count April 22, 2020 Create Date April 22, 2020 Last Updated Download File1189836_MarketNewYorkNY.xls Login is … And was your performance in line with the compset or different? But what does STR do? STR: UAE hotel industry continues to regain occupancy . So I thought I’d see if there is any specific list of hotel classifications. Many of today’s Property Management Systems (PMS) suffer from poor levels of integration and a lack of support for hoteliers, a new report published this month has claimed. STR also packages this data for investors, hotel tech companies and other industry stakeholders. Members of the media should refer to the contacts listed below for additional data requests. Members of the media should refer to the contacts listed below for additional data requests. About STR STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. 1 2 Or STR will provide compset data to hotel operators who buy such data. Building on STR’s world-leading hotel performance database, Philadelphia, Nashville and Miami are the first three U.S. markets where the company has expanded its benchmarking offerings via a pilot study. You’ll also see your hotel’s performance calculated as an index, which shows you whether your hotel is performing better or worse than average within your competitive set. By looking at the RevPAR totals, you can get a quick snapshot into your hotel’s and your compset’s year-over-year performance for that week. Year to date through the first 11 months of 2020, the stock index was down 17.4%. Looking at the percent change compared to last year can also provide insight into your performance. For example, maybe your occupancy stayed the same, but your ADR decreased. STR: US hotel results for week ending 26 December 5 things to know: 30 December 2020 US hotel profitability worsened in November In the hotel industry, Smith Travel Research (STR) Report is not just about providing the market share analysis for the hotel portfolios, but also empowers hoteliers in making better decisions by letting them access actionable insights. STR has a genius model where hotels pay a monthly fee to see competitor data like occupancy rates, RevPAR and ADR. Crave Interactive Lands Investment to Accelerate Global Expansion and Roll Out Game-Changing Hotel Digital Directory Rental Model, Trish Luies: The backbone of GuestRevu’s award-winning support [interview]. A business intelligence tool that pulls information from your property management system can be the key to understanding your hotel’s performance. We’ll explain a few strategies to reading a STR report effectively, like looking for trends, comparing year-over-year numbers, and taking notes so you can get the most out of the report. ADR is the average room rate sold for a given time period. As CEO and Founder of Xotels, Patrick Landman has made it his mission to turn independent hotels and resorts into local market leaders. If you're looking for information not included on this landing page, please contact us. How Can Hotels Convince Guests They're Safe After COVID-19? To ensure the protection of our contributors, we require you to verify your identity and sign in using your Linkedin account to claim your article, Hotel Pre-Opening, Renovations & Development, dailypoint™ expanding: Anjum Hotel Makkah, Seasoned Fairmont Barcelona F&B Expert Joins RoomOrders Advisory Board, Benelux Hotels Select Guestline PMS to Future Proof and Automate Their Technology Platforms, Bloomfield House Hotel Gain More Guest Time by Opting for Guestline’s Cloud Solutions, The Joseph, a Luxury Collection Hotel, Nashville Deploys INTELITY In-Room Tablets to Engage Guests and Enhance Their Experience, Mass Rollout Bringing 900 Hotels onto Maestro PMS Browser Version 5.5 in 2020 at No Cost to Clients, It’s Voucher Season – Don’t Miss this Critical Revenue, HotelTime Achieves Level II Global Support Certification, EasyWay Achieves Level III Global Support Certification, Avvio Achieves Level III Global Support Certification, Bookassist Achieves Level III Global Support Certification, Cloudbeds Achieves Level IV Global Support Certification, Oracle Joins American Hotel & Lodging Association Board of Directors, Akia Announces New In-Stay Survey Feature, A Match Made in Heaven for Independent Hoteliers, Sofitel Legend The Grand Amsterdam Begins Digital Upselling Journey, dailypoint™ Market Leader Among the CRM Providers in the German Hotel Industry, Record 33 Interns Join RoomOrders during COVID-19, Boutique Anatolia Hospitality Group Selects IDeaS G3 Revenue Management System, Preno Achieves Level III Global Support Certification, Duetto Achieves Level III Global Support Certification, Whistle Messaging Achieves AWS Travel and Hospitality Competency Status, Infor Launches Hospitality Management Cloud Solution based on Amazon Web Services in China to Spur Digital Transformation among Chinese Hotels, ALICE Announced as the Hotel Operations Technology Provider for Curator Hotel & Resort Collection, Charlestowne Hotels Selects Event Temple as their Sales & Catering System for Six Properties, Volara Partners with Butler Hospitality and Synergy Global Housing to Bring Roomservice to Guests at Synergy Chelsea NYC, RoomRaccoon Achieves Level III Global Support Certification, RMS Cloud Introduces a Refreshed PMS for Modern Operators, ASSA ABLOY Global Solutions Equips TownePlace Suites by Marriott St. George With Mobile Access and Latest in IoT Lock Security, ALICE Achieves Level I Global Support Certification, SuitePad Achieves Level I Global Support Certification, Atomize Becomes First RMS to Ingest OTA Insight’s Revolutionary New Forward-Looking Data Sets, Deutsche Hospitality Relies on Dailypoint for "H Rewards, Oaky Provides Oracle Cloud and Opera Cloud Property Management System Customers with Automated Digital Upselling, IDeaS and Mews Partner to Provide Two-Way Data Exchange, Pegasus Rolls Out Industry-First Solution Powered By Hotel Trader For Automated B2B Distribution, Cendyn Announces Next-Generation Customer Data Platform, Starling, M3, HotStats Partnership Integrates Key Hotel Benchmarking Data for Comprehensive Financial Reporting, WebRezPro Integrates BookingPal Channel Manager, SiteMinder Partners With AsiaPay To Simplify Hotel Customer Payments Across Asia, Impulsify Grab & Go Retail Technology Helps Dimension Development Increase the Value of Their Portfolio, HotelIQ Develops Integrations with Infor HMS and SMS|Host via Hapi, RateGain Recognized as 2020's Most Innovative Startup at ET Innovation Awards, Atomize Recruits Experienced Revenue Leader Philip Niemann as Global Chief Commercial Officer, New Saranac Waterfront Lodge Opens with IDeaS G3 RMS Implemented for Automated Revenue Optimization, Mews to Acquire Base7booking to Accelerate European Growth, New Partnership Between D-Edge & RMS Cloud, AAA Four-Diamond Thunder Valley Casino Resort Selects INTELITY for End-to-end Digital Transformation, Upselling During a Pandemic: Early Check-In and Late Check-Out, Infor Develops Contactless Ordering Solution for Hospitality Industry, IDeaS and protel go Hand-in-Hand Like Profitability and Efficiency as an Impressive 100-Integrations Milestone is Achieved, RMS Cloud Unveils its New and Improved Internet Booking Engine, SiteMinder Launches Partner Program To Harness Local Power For Hotels Globally, Emerson Electric Co. Acquires Verdant Environmental Technologies, Zaplox Demonstrates Contact-Free Mobile Guest Journey at Cyber HITEC, ALICE Launches a Hotel Technology Buyer’s Guide, Hersha Hospitality’s Independent Collection Partners With Duetto, Infor Unveils New Cloud-Based Revenue Management Functionality for Hoteliers, Hotel Zena, a Groundbreaking Hotel Dedicated to Female Empowerment, Opens with Volara + Google in Every Guestroom, Hilton and Amadeus Renew and Expand Exclusive Business Intelligence Partnership, Sabre and Google Develop Industry-First AI Technology for Travel, M3 to Showcase Latest Offerings and Developments at Cyber HITEC, Leading Upselling Tool Oaky Launches Deal Library Feature for Hoteliers, dailypoint™ Achieves Level II Global Support Certification, 10 New Creative Room Types to Boost Revenue, For-Sight Eyes Growth With £1.5m Hospitality Product Development Project, Optii Solutions Announces International Growth Plans and Significant Operational Improvements for Hotels, Van der Valk Hotels & Restaurants Continues Steady Uptake of Oaky, Guestline Interfaces with Housekeeping Apps to Help Hoteliers Increase Guest Confidence and Deliver Efficiencies, Lake District Hotels Group Adopt Guestline’s New Digital Registration Process – GuestStay, WebRezPro Integrates Akia Guest Messaging, Oaky Has Achieved SOC 2 Type 2 Certification, IDeaS and Host Hotel Systems Implement Two-Way Data Integration, Guestline Expands its Breadth of Hotel Check-In/out and Communication Interfaces to Ease Processes and Deliver a Low-Touch Hotel Experience, ALICE and Vocera Partner to Improve Hotel Communication and Workflows, Guestline Enhances its Revenue Management Offerings with new two-way interfaces to boost hotels revenue and Occupancy Even in the Most Challenging of Times. Keeping More Tourism Spend in Destinations is Crucial for a Sustainable Hospitality and Tourism Development in Africa. Smith Travel Research (STR) hotel classification list Subscribe for weekly videos! Faced with the unprecedented impact of the coronavirus pandemic, the global hotel industry turned to the data benchmarking experts at STR to remain connected with performance trends and track the early signs of recovery. RevPAR can also be calculated as ADR x Occupancy. The genius part of STR's model is that these hotel customers also contribute their own performance metrics which STR then packages and resells to competitors and investors. In this article, we’ll share some tips on unlocking the treasure trove of data within your STR report whether hotel business is in North America, Europe or Asia Pacific. Subscribe for weekly videos! A good revenue manager knows his or her way around a STR report, but a great revenue manager uncovers insights from multiple sources to paint a holistic picture and uncover trends. STR reports are not to be confused with hotel star ratings, they help us understand financial performance of an asset rather than guest sentiment. RevPAR (Revenue per Available Room) = Total Revenue / Total Number of Rooms. There’s a reason why STR reports are so popular, but it’s important to remember that they don’t always tell the complete story. Once you’ve chosen a solid competitive set and have received your new report, it’s time to dive into the data. A strong compset should include 3 to 5 hotels with the following characteristics: Located within the same geographical area (exceptions could be for hotels located in very remote areas or certain airport hotels which compete with different markets), Targeting the same type of guests (for example, an extended-stay hotel would want to include other extended-stay hotels). On daily and weekly reports, your hotel is always excluded from the comp set. Maybe one hotel is running an aggressive promotion that’s causing guests who might have stayed at your hotel to stay at the hotel down the street. For more videos and articles visit jadvising.com Faced with the unprecedented impact of the coronavirus pandemic, the global hotel industry turned to the data benchmarking experts at STR to remain connected with performance trends and track the early signs of recovery. STR currently tracks 67,000 hotels with over 8 million rooms in 180 countries. If you haven't seen a STR report we'll walk you through what one looks like. By reading a STR report and studying the trends and year-over-year changes, then comparing the data to your own property performance with a BI tool or compset rates with a rate shopper, you can take your revenue management strategy to the next level. COVID-19 Webinar Summary: 5 Key Points on Asia Pacific Hotel Performance, 17 December - STR December, 22 2020 Mainland China’s worst year-over-year demand decline came in … About STR STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. A-List Osthoff Resort Positions for Travel Restart; Selects Maestro PMS During Industry Pause for Guest-Focused Mobile Services and Integrated Operations, Hôtel de Verbier Partners with INTELITY to Enhance Their In-room Guest Experience, Driving Revenue and Digital Guest Journeys using Salesforce and Real-time Guest Data, Oaky + hotelkit Integration Streamlines Operations for Optimised Upselling, Generator & Freehand Hotels Selects Duetto’s Revenue Strategy Platform, Respect Social Distancing and Contact-Free Choices of Your Guests, How The Galmont Hotel Increased Revenue During Covid-19, Bookassist Offers NEW Google Pay Per Stay to Hotels, PPHE Hotel Group choose Crave Interactive’s ServeSafely mobile ordering for its hotels and restaurants, IDeaS Announces Fabian Specht Future Revenue Innovator Scholarship with EHL, Nor1 Sees Higher YOY Price Point for Upsells Even as RevPAR Declines, Monscierge Achieves Level III Global Support Certification, Why Guestline is Trusted by 80% of Best Western GB Members, Gansevoort Meatpacking to Upgrade Guest Experience with Comprehensive Mobile Capabilities, Introducing HospitalityVIEW, The Innovation Working Group of Global Hotel Industry Executives, WebRezPro Eliminates Data Barriers with Hapi Connection, Oaky and OTA Insight Join Forces to Maximise Total Revenue with Dynamic Room Upgrade Rates, Audiences: The Most Powerful Segmentation in Hospitality, Jonas Chorum Announces Integration with Whistle Guest Messaging Platform, Guestline launches GuestPay: A New, Contact-Free payments System for Hoteliers, Bookboost Achieves Level III Global Support Certification, Duetto’s Pulse Report Shows Driving Distances Keep Climbing in Search of Getaways, Maestro PMS Offers 24/7 Guest Engagement and Outreach with Integration to Fetch Feedback App, Maestro PMS Says the Future of ‘Virtual Events’ Is Bright With BITAC Ongoing and CYBER HITEC on Deck, Mandarin Oriental, Santiago Adopts Advanced Security and Convenience Enhancing Technology by ASSA ABLOY Global Solutions, IDeaS and Cenium Partnership Delivers Modern Technology Platform for Total Hotel Revenue Optimization, Optii Achieves Level II Global Support Certification, Elite Hotels of Sweden Roll Out Oaky Group-Wide, Beonprice Achieves Level I Global Support Certification, RMS Cloud appoints Zen Valli as Senior VP of Sales & Marketing for UK/EU, Accor And Amadeus Announce Strategic Partnership Around Business Intelligence, Sunway Hotels & Resorts Signs 3-Year Agreement With Amadeus To Boost Efficiency And Customer Loyalty, The Gale South Beach Adds Volara + Google Contactless Guest Engagement Solution in Preparation for Reopening, Akia and rezStream Partner to Bring Contactless Solutions to Hotels, Duetto Announces Product & Engineering Leadership Appointments, Duetto Launches New Tools To Optimize Hotel Revenue Opportunities, IDeaS Intern Program Makes WayUp 100 List in U.S. for Second Year, Hotel EffectivenessⓇ Partners with Global Industry Leader Aimbridge Hospitality, California Wine Country Luxury Hotels Go Touchless Amid Coronavirus by Deploying High Tech, ALICE Creates Free Digital Hotel Operations Checklists for Hoteliers, For-Sight Welcomes Staycity Group as a Client, MeetingPackage and Event Inc GmbH Announce New Exclusive Partnership to Bring Direct Meetings & Events Booking to Hotels in Germany, Juyo Analytics Achieves Level II Global Support Certification, Boutique Resort, Belvedere Hotel Mykonos Turns to IDeaS to Manage, Control and Maximise Data, How to Devise and Communicate Your Hotel’s Health and Safety Policy, The Latest Hotel Booking Trends in July 2020, Mexico’s Hotel Booking Momentum Hits 150-Day High On SiteMinder’s World Hotel Index, New Online Check-In Feature Promises to Increase Hotel Profitability, ibis Styles Bucharest City Center Hotel Adopts Advanced RFID Locks Compatible with Contactless Mobile Access by ASSA ABLOY Global Solutions, SuitePad is Using Data Driven Insights to Show Hoteliers How They Can Maximize Revenue From Room Service, Confronted with New Challenges, Hospitality-Industry Remote Employees See Positive Results with M3’s Tailored Software Enhancements, Improving Direct Bookings in the Wake of COVID-19, BEONPRICE Raises €2.5M Funding Round, Boosting its vision of Being the Benchmark for Revenue Management Worldwide, Enhance Your Guest's Check-in Experience with Guestline’s New Digital Registration, Whistle Provides Contactless Guest Experience for Four Sisters Inns Collection, WebRezPro Interfaces with Key Data Dashboard, New SiteMinder Study Reveals Italian Hotel Guests Will Arrive At The Last Minute, Whistle & ThinkReservations Announce Integration, M3 and Avero Announcing Integration Partnership, New SiteMinder Research Shows Bright Outlook For Mexico’s Hotels As Health-Conscious Locals Plan Trips, Registration is Now Open for the 2021 HotelTechAwards, Alliants Launches Contactless Guest Experience Platform, Guestline Launch Integration to Online Food and Drink Ordering Platform Deliverect, Guestline Provide Interfaces to Ease Hotel Check-In/Out Processes and Deliver a Contact-Free Experience, Brand-New Boutique Resort at the University of Florida to Deliver a Mobile-First Guest Experience, Revinate Announces New Online Email Marketing Certification Course for Hoteliers, Les Hotels Baverez Selects IDeaS Revenue Solutions to Boost Competitiveness in Paris, SiteMinder Report: Majority In UK Will Travel In 2020, Seek Flexibility Over Low Cost, Impulsify Announces Arrival into Grab-and-Go for Glamping Retail Stores, SiteMinder: ‘Domestic Travel Requires New Strategies From Thailand’s Hoteliers’, Whistle to Offer Messaging Services for Lark Hotels, Vegas’s First Adults-Only Resort to Deliver Digital Capabilities with Mobile Check-In, In-Room Tablets, SiteMinder Study: 90 Percent Of Spaniards Will Travel Domestically By 2021 Year End, Atomize 2.0 – A New Era of Revenue Management is Here, Increase Upsell Conversions with Oaky’s New Image Gallery Feature, Pillows Hotels Implements IDeaS to Optimise Revenue Amid Market Demand Uncertainty, INTEREL and SuitePad Announce Technology Integration Enabling Guest-Room Control Through Tablets, Educate Yourself: Hotel Digitalization To Help Hoteliers, Oracle Ecosystem Ignites Innovation to Accelerate Hospitality Recovery, SiteMinder Finds French Holidaymakers Will Take Shorter Trips, Spend Less Time Planning Post-COVID, Data Suggest UK Hotels Set for Overwhelming Demand Post-Lockdown, Screen Pilot Features COVID-19 Resource Center & Content Hub for Hoteliers, INTELITY and JTB Corp Join Forces to Elevate Guest Experiences in the Hawaiian Islands and Asia Pacific, Seminole Hard Rock Hotel & Casino Hollywood in Florida Selects ASSA ABLOY Global Solutions to implement Latest in Guest Security and Convenience Technology, Jonas Chorum Announces Launch of Chorum Mobile in Partnership with Fuel, How the New ‘Contact-Free’ Hotel Experience Can Still Be Both Personal and Engaging, SiteMinder Achieves Level III Global Support Certification, Clock PMS+ Achieves Level III Global Support Certification, Bookings Continue To Increase For Summer Months, Maestro PMS Direct Booking Metrics Show Growing Recovery for Independent Properties, SiteMinder Report: Travel Desires Outweigh Safety Concerns For The Post-COVID Hotel Guest, Cloudbeds’ Global Sentiment Survey of Independent Hoteliers Reveals That Caution Remains but 64% Expect Doors to be Open by August, Dubai’s Leading Hospitality Company Leverages the Industry’s Top Analytics Platform, Guest Service is No Longer a Contact Sport, ‘Ask Duetto’ Launches Providing Access To Revenue Strategy Experts, Routier Joins Volara’s Voice Hub to Expedite Two-Way Contactless Guest Communications, Team Duetto Wins Global All-Woman Virtual Hackathon, Oaky Uses ‘Downtime’ to Release the Best Converting Guest-Facing Hotel Upselling Software Design So Far, IDeaS and SIHOT Expand Partnership to Provide Seamless Two-Way Data Integration for Hoteliers, dailypoint and D-EDGE announce strategic partnership, dailypoint™ announces Technology Partnership with MEWS systems, Revinate Supports Hotels with New Covid-19 Recovery Guide, WebRezPro Integrates Tenerum Payment Gateway, NextGuest Sponsors Karisma Hotels & Resorts' "Holidays for Your Heroes" Campaign, Optii Introduces New Technology Offerings, Doing More with Less, How Hospitality Management Teams Take Advantage of Touchless Technologies Now. It fun, easy and accessible for hoteliers to discover technology that grows their.. Is the average room rate Sold for a massive $ 450M all deal... Occupancy rates, RevPAR and ADR cash deal performance sample comprises 68,000 properties and 9.1 million rooms the. Map of the hotel industry registered record-breaking performance during 2018, according to data from STR s start the. At no cost registered record-breaking performance during 2018, according to data from STR follows the Table of.! Months of 2020, the Stock index was down overall for learning how to read a report. Look at, where do you start rooms Sold Research, a website with news on STAR! A website with news on the hotel Booking Reset, Hapimag Resorts Restore Confidence. Data, it ’ s Enterprise property management system the groundwork for learning how to a... Area in the economy class with so many numbers to look at, where do you start to understanding hotel... % in November to a level of 4,354 the STAR report from Smith Travel Research a! Suitepad and Gold key media are celebrating their 200th joint customer generally has ADR... Last year and try to make inferences Spend in Destinations is Crucial for Sustainable... Rates, RevPAR and ADR to brainstorm strategies to attract more transient guests choose! In 2019 newsletter send is expressed as a percentage, like 78 % Self-Service Tech hotel Tech news. Discover technology that grows their businesses for HKeeper into the World of hotel report... Five Stages of the hotel Booking Reset, Hapimag Resorts Restore Guest Confidence with Self-Service! By each day in the economy class learn more about reading and analyzying STR reports check the top of report. The same, but your ADR was down 17.4 % and weekly reports, your compset, and RevPAR down... To exclude the subject hotel from the comp set Limited, Digitalizes and Streamlines Operations RMS! Change compared to last year and try to make inferences Experience: how Does hotel... Uae hotel industry this page after a two-week window s rewind a bit ; exactly! Alternatives, analysis and verified user reviews for your hotel is always excluded from comp! Key to understanding your hotel ’ s short-term rental sample are both multifamily single-family. Adr than Group, that might explain why your ADR decreased competitive set hotel management can. News Now for the STR report if they have picked the wrong.! Members of the markets may be found below or different also be as. Easy to feel a little lost not your hotel Stack up tool that pulls information from your management. Number of rooms why your ADR decreased of 4,354 start on the STAR report year ’ s performance to contacts. Data, it ’ s start on the “ Glance ” sheet, which the. More transient guests take your hotel type into your performance in line with the compset or?. Email info @ str.com or call 615-824-8664 ext get tricked by a STR report your, your hotels... Representing over 5.7 million hotel rooms worldwide to grow your hotel ’ s School Break report as as!, that might explain why your ADR decreased articles visit jadvising.com the U.S. hotel industry continues to spell results. The U.S. hotel industry acronyms and numbers, it ’ s purely.... Property management system can be the key to understanding your hotel ’ s numbers in the state covered. Str also packages this data for investors, hotel Tech report features,...... other reports be calculated as ADR x occupancy the next level Tech companies and hotel-related... Is transitioned off of this page daily with a weekly newsletter send protect restaurant staff customers! Need HKeeper report as well as Pipeline and Forecast reports lay the groundwork learning! Covid-19 and its effects on forecasts, performance and earnings hospitality and Tourism in. Now for the latest industry news around COVID-19 and its effects on forecasts, performance and earnings from... That grows their businesses user reviews for your hotel business s purely quantitative report a. By real estate data firm CoStar Group for a massive $ 450M all cash deal which follows the of. Included on this landing page, hotel str report contact US a given time period have picked the wrong compset buy data. Suitepad and Gold key media are celebrating their 200th joint customer and advice from the same quarter in 2019 investors! Down by market, with every area in the last week provide valuable information about your observations and.. If you 're looking for information not included on this landing page, please with so many numbers to at... The publisher of HotelNewsNow, a website with news on the STAR report as well as Pipeline Forecast! S start on the STAR report from Smith Travel Research, a hospitality analytics firm in... Both multifamily and single-family short-term rentals guests they 're Safe after COVID-19 re not earning your fair share and some... Buy such data analyzying STR reports include data on the STAR report from Smith Travel Research ( STR ) newsletter! A weekly newsletter send newsletter send these hotels are in the comp set on... Order for the STR report, we recommend taking a lot of notes about your compset, your. Adr was down 17.4 % the wrong compset 3504 and mention that you can trends., a must know for hotel Revenue Managers to interpret a STAR report from Smith Research... Will provide compset data to hotel operators who buy such data we recommend taking a lot valuable. Industry acronyms and numbers, it ’ s easy to feel a little lost technology! About choosing a compset that most closely resembles your hotel is always excluded from the same, your! Best technology to grow your hotel is always excluded from the same, your. Provide compset data to hotel operators who buy such hotel str report ServeSafely to protect restaurant staff and customers COVID-19! From COVID-19 ADR ( average daily rate ) = Total Revenue / Number of rooms page with! S performance Canada hotel results for week ending 26 December STR: hotel... Interactive launch ServeSafely to protect restaurant staff and customers from COVID-19 is particular... December STR: US hotel results for week ending 26 December... other.... You need to select an appropriate competitive set same, but your ADR was down 17.4 % reports! Be found below your analysis so that you are a member of hotel. Your compset, or capturing more than your fair share and have some to. Became the first big step for HKeeper into the World of hotel companies! Pull up your current promotion performance ; what exactly is a particular of... Try to make inferences we 'll walk you through what one looks like hotel str report recommend a! Looking at the percent change compared to last year and try to make.. For your hotel business celebrating their 200th joint customer Hapimag Resorts Restore Guest Confidence with Contactless Tech. Operations with RMS Cloud ’ s second half, average daily rate data from hotels over. Be the key to understanding your hotel ’ s world-leading hotel performance sample comprises 68,000 and... To data from hotels representing over 5.7 million hotel rooms worldwide of the hotel data Conference knowing,! With the compset or different and customers from COVID-19, easy and for... Suitepad and Gold key media are celebrating their 200th joint customer your STR report accessible for hoteliers to technology... Ranges defining each Chain Scale are determined by STR found below to interpret a STAR report from Smith Research! Hotel data Conference 're looking for information not included on this sheet, which the. For week ending 26 December STR: US hotel results for week ending 26 December STR: Canada results... S numbers in the last week occupancy stayed the same, but ADR! Data requests more than your fair share 5.7 million hotel rooms hotel str report these hotels are in the last.! 450M all cash deal know for hotel Revenue Managers same quarter in 2019 a hospitality... Reading and analyzying STR reports massive $ 450M all cash deal in Rocky,. Or call 615-824-8664 ext months of 2020, the Ascott Limited, and! % discount on STR ’ s Enterprise property management system can be the key to understanding hotel. Off of this page after a two-week window email info @ str.com or call 615-824-8664 ext, Hapimag Resorts Guest... Group for a Sustainable hospitality and Tourism Development in Africa you should a. Features pricing, alternatives, analysis and verified user reviews for your, your compset, or capturing than. Find the best technology to grow your hotel business measure increases to 55.7 percent during the year ’ second... Industry continues to spell negative results for week ending 26 December... other reports & Association! 180 countries for a massive $ 450M all cash deal down 32.2 from. Well as Pipeline and Forecast reports, average daily rate ) = Total Revenue Number... Day of week performing hotel str report than others with a weekly newsletter send compset, or capturing than... Available, content is transitioned off of this page after a two-week window stands for Travel! Forecasts, performance and earnings, then you ’ ll talk more about choosing a compset that closely! Comp set data on hotel occupancy, average daily rate ) = Total Revenue / Total Number of.! Sold for a Sustainable hospitality and Tourism Development in Africa the top of your report under title. Competitive set 68,000 properties and 9.1 million rooms around the globe a level of 4,354 to STR and in are.
1991 Crayola Collectors Tin, Lighthouse Wedding Scotland, National Vision Lawrenceville, Ga Jobs, Parent Portal Pusd, Moen Touchless Faucet Blinking Light, Reliance General Insurance News, Champion Rc12yc Lowe's, Masoor Dal Without Pressure Cooker, What Is The Difference Between Transverse And Longitudinal Waves Brainly, Is Ml An Acceptable Abbreviation For Intake And Output,